Recommended August Timeline for LCs:
- W1: Consolidating promotions plan & finalising market segmentation focus
- W2: Start of physical promotions! Key examples: lecture bashes, careers fairs.
- #futuregoals is launching on Friday 12th August :D
- Start preparing for your cool campaigns
- W3 & W4: Go all out for all those cool events, ideas, activities - launch and learn! No time to waste :)
Key Activities from MC-Side
1. Market Segmentation Support:
Still not sure how to talk to your target audience? We’ll have national online “personality” quizzes to help us better engage with our market and do some sneaky market research on the side :) But hurry! Finalise all your focus groups by the end of the first week of August to optimise your planning processes! Consults available to help tailor campaigns and messaging to new markets - reach out facebook.com/helchann |
2. #futuregoals is happening! Catch up with all the campaign deets with Tracey He ([email protected]) from USYD managing the project :D We are rebranding the purpose of our Global Citizen projects with a Global Goals twist. Start the conversations of how you can help everyone on your campus get involved - let’s create a movement of purposeful leaders taking action towards a better future. |
3. Digital Content is on it’s way ~~ Cheers to Ziyan who will be heading up our national Instagram account @aiesecaustralia - looking forward to seeing some beautiful content on our feed. Take part in the National Storytellers Awards to share your story on our Facebook. Share your courageous learnings and showcase how AIESEC has open your mind and helped shape your worldview - tag @aiesecinaustralia #aiesec |
PRIORITY 2: ConversionThe beauty of marketing is that we’re not just in a glorified “Head of Design” - we’re also the brains of bringing more people to our organisation.
That’s why it’s not just the Reach or Opens that we care about - but the number of people who are truly engaging with us and wanting to take part in our awesome life-changing exchange experiences - aka our keen bean APPLICANTS :D |
4. Revamping the website:
Helping our customers better understand what AIESEC is about and giving them information they need is all part of bringing them closer to that life-changing experience. That’s why, B2C & B2B marketing are taking on an ambitious project to revamp the website - completely. This is not an overnight project, but one we’re working on with our awesome EST Nabila and Vincey (& her upcoming squirtlesquad!) Stay tuned for opportunities to play around with the new design and most of all, give us your awesome feedback so we can make it even more awesome together :D |
5. Conversion Content:
What about all those young people who don’t know how to save money? Or are unsure about how they can sell it to their parents? Well, we’re working on that too! We’ll be gathering and creating resources on things our interested customers can use to help them overcome potential challenges to help them go forth and explore more about themselves and the world around them :) |